Please review our Privacy Policy
This policy describes BREATHE Midwives’ (“BREATHE Midwives”, “we”, “us”, “our”) general privacy and information practices with respect to the personal information and personal health information that we may collect about you during your visits to and use of our website, virtual care services or when you otherwise interact with us, how we use personal information and personal health information, and the manner in which personal information or personal health information may be disclosed or shared by us (“Privacy Policy”). At BREATHE Midwives, accessible from www.breathemidwives.ca, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by BREATHE Midwives and how we use the information that is shared and/or collect on BREATHE Midwives. Our Privacy Policy was created with the help of the Privacy Policy Generator.
Consent
Unless an exception to consent applies, BREATHE Midwives only collects, uses or discloses your personal information and personal health information with your consent, which may be express or implied as required by applicable law. You may withdraw your consent at any time, subject to legal and contractual restrictions.
Website
By using our website, you hereby consent to our Privacy Policy and agree to its terms, which includes consent to the collection, use and disclosure of your personal information by BREATHE Midwives in accordance with the terms of and for the purposes set out in this Privacy Policy.
CLIENT PORTAL
When you register for a Client Portal Account on our website, your consent for us to collect your contact information and health card information will be implied through your conduct in providing this information to us in order to create an account. When you use our Client Portal to input and provide sensitive personal information, including personal health information, we will ask for your express consent for us to collect, use and disclose such information. Your use of our Client Portal is subject to our Client Portal Privacy Policy located at https://www.breathemidwives.ca/client-portal-privacy-policy/ as well as our Client Portal Terms of Use Agreement.
Information we collect
The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
When you register for an account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
How we use your information
We use the information we collect in various ways, including to:
- Provide health care services
- Provide, operate, and maintain our website
- Improve, personalize, and expand our website
- Understand and analyze how you use our website
- Develop new products, services, features, and functionality
- Send you emails
- Find and prevent fraud
Personal Health Information Protection Act, 2004
The Personal Health Information Protection Act, 2004 (PHIPA) is Ontario’s health-specific privacy legislation. It regulates the manner in which personal health information is collected, used, and disclosed within the health care system.
Personal health information is identifiable information about an individual which relates to:
- Physical or mental health of the individual, including family health history;
- Providing of health care to the individual, including the identification of a person as a provider of health care to the individual;
- Payments or eligibility for health care in respect of the individual;
- Donation by the individual of any body part or bodily substance or which is derived from the testing or examination of any such body part or bodily substance;
- The individual’s health number;
- Identification of an individual’s substitute decision-maker.
The Collection and Use of Personal Health Information
We collect personal health information about you either from you directly or from a person acting on your behalf. The information that we collect may include your name, date of birth, address, personal and family health history, records of your visits BREATHE Midwives and the care that you received. You may enter, modify, and correct your personal health information via the BREATHE Midwives Client Portal. You may also obtain access to or request a correction to your record of personal health information by contacting BREATHE Midwives Staff. We may use your personal health information in order to deliver client care, administrate health care services, receive payment for your treatment and care, research, compile statistics, fundraise, meet legal requirements, and fulfill other purposes permitted or required by law. Your personal health information may be disclosed to midwives, health care professionals, and staff directly involved in your care. We are also required to disclose client information to several organizations, such as the Ministry of Health.
The Safeguards
We have instituted appropriate safeguards in our efforts to ensure that client’s personal health information is protected.
Our Privacy Policy governs the manner in which all our employees access and manage client information. Our employees are required to sign a confidentiality agreement and our midwives are bound by the rules and guidelines instituted by the College of Midwives of Ontario in respect to privacy and confidentiality.
Physical safeguards, such as facility access controls, workstation security, and mobile device security requirements, are in place in order to protect client records.
Our client information system uses passwords and a firewall to protect the system from inappropriate accesses and from Internet users. The security capabilities of the client information system are also upgraded on an ongoing basis. In addition, the BREATHE Midwives Client Portal account is password protected, and confidential client information available through this portal is secured through encryption technologies.
If your personal health information is stolen, lost, or accessed by unauthorized persons, we will notify you at the first reasonable opportunity.
Log Files
BREATHE Midwives follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Cookies and Web Beacons
Like any other website, BREATHE Midwives uses “cookies”. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.
For more general information on cookies, please read the Cookies Policy article.
MailPoet newsletter & emails
If you have subscribed to our newsletter or if you are a member of our website (you can log in) or if you have purchased on our website, there is a good chance you will receive emails from us.
We will only send you emails which you have signed up to receive, or which pertain to the services we provided to you.
To send you emails, we use the name and email address you provide us. Our site also logs the IP address you used when you signed up for the service to prevent abuse of the system.
This website can send emails through the MailPoet Sending Service. This service allows us to track opens and clicks on our emails. We use this information to improve the content of our newsletters.
No identifiable information is otherwise tracked outside this website except for the email address.
Akismet
We collect information about visitors who comment on Sites that use our Akismet Anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).
Google Double Click DART Cookie
Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads
Our Advertising Partners
Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.
Google Analytics
Google Analytics allows us to analyze and enhance user experience by better understanding how you interact with our website. For more information on how Google Analytics collects and processes information, as well as how you can control the information sent to Google, please review Google’s site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/.
Google Analytics also uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form. The anonymous information generated by Google Analytics cookies about your use of our website (including your IP address) is transmitted to Google and compiled into aggregated statistical reports that are used by BREATHE Midwives to optimize website content. You may control your advertising preferences or opt-out of certain Google advertising products (i.e. the Google Analytics cookies) by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences.
Advertising Partners Privacy Policies
You may consult this list to find the Privacy Policy for each of the advertising partners of BREATHE Midwives.
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on BREATHE Midwives, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.
Note that BREATHE Midwives has no access to or control over these cookies that are used by third-party advertisers.
Third Party Privacy Policies
BREATHE Midwives’ Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.
CCPA Privacy Rights (Do Not Sell My Personal Information)
Under the CCPA, among other rights, California consumers have the right to:
Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
GDPR Data Protection Rights
We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
Children’s Information
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
BREATHE Midwives does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Retention of Personal Information and Personal Health Information
BREATHE Midwives will retain your personal information and personal health information only for so long as is necessary to fulfill the purpose for which it was collected and to meet our legal and contractual obligations. We retain personal health information for at least the minimum retention period required by the College of Midwives of Ontario. Where personal information is no longer needed, it will be securely destroyed or permanently anonymized or de-identified.
QUESTIONS AND CONCERNS
If you have any questions or concerns regarding our information and privacy protection practices, or if you feel that your privacy rights have been violated, please contact our BREATHE Midwives at info@breathemidwives.ca or at the following address:
BREATHE Midwives
416 Oakdale Road
Suite 218
North York, ON M3N 1Z6
If you have any questions or concerns regarding our information and privacy protection practices, or if you feel that your privacy rights have been violated, please contact BREATHE Midwives staff.
If you feel your privacy rights under PHIPA have been violated, you may also submit a written complaint to the Information and Privacy Commissioner of Ontario at the following address:
2 Bloor Street East, Suite 1400
Toronto, ON
M4W 1A8
Modification to Privacy Policy
We reserve the right to change our Privacy Policy. A revised Privacy Policy will apply only to data collected subsequent to its effective date. Any revisions will be posted at least 15 days prior to its effective date.
Last Updated: October 13, 2025